Thing that have helped us grow
Collaborating
This is part of an ongoing series: Things That Helped Us Grow notes on what’s made a real difference as we’ve built our workshop space.
Some of our favourite collaborations so far have included:
Adam Bridgland — teaching screenprinting monoprint workshops
Bench Allen — bringing paper cut screenprinting into the space
She Makes Things — teaching cross stitch onto photography workshops
Each collaboration has introduced us to new people who likely wouldn’t have discovered Something Good Workshops otherwise and collaborating on content always makes it appear to reach higher achievements than what we’d usually see organically,
It’s also helped us broaden the types of workshops we offer without needing to become experts in every craft ourselves. Instead, we’ve been able to create a platform where different artists can share what they do best.
In all, it’s a win-win. We have been able to meet and see the work of artists we admire, whilst doing something that has meaningfully increased the reach of our following on social media and beyond.
Artist Collaborations That Helped Us Reach New Audiences
The Platform We’ve Used
One of the easiest ways we’ve found to connect with micro influencers open to gifted collaborations is The Social Cat.
It’s been particularly useful for:
finding creators interested in arts and crafts
connecting with people local to London
sourcing creators open to experience-based collaborations
generating authentic workshop content
building ongoing creator relationships rather than one-off ads
For businesses like workshops, cafés, creative spaces, or independent brands, it can be a really approachable way to start experimenting with creator collaborations without needing huge marketing budgets.